About
And the best part?
You only have to set it up once.
I created Beauty Wolfe after building my own six figure booked-out beauty business with only 1,700 followers. I had the pleasure (not the pressure) of posting when I felt like it. I controlled my business not social media. I created a simple, strategic website that helped clients find me on Google, get the information they needed about my services, fall in love with my work, and book in minutes automatically.
The Inside Look
You don’t need to go viral. You don’t need to post every day. You don't need to chase your "clients" through DMs. You're amazing at what you do but google doesn't know that yet. You need a smarter system and that starts with your website and not just a pretty one. It should show up on Google, guide your dream clients, and get them to book without needing to DM you first. Let me show you there is a better way that gives you more freedom without the burnout.
I built a booked-out beauty business without relying on Instagram and you can too.
Let's be real, you became a lash tech, brow artist, hair stylist or esthetician...not a full-time content creator or web designer. That's where I'm here to help. I design strategic website templates for beauty pros who want the same kind of ease, freedom, and results without the stress of starting from scratch.
Our vision is to lead a shift in the beauty industry where websites replace burnout, and strategy replaces hustle.
Our Purpose
I learned web design in 2010 after getting my esthetician's license in 2007. I was fascinated by designing a little space on the web for myself and other businesses. But I soon realized it was a never ending job, the burnout was real and I hated coding but I loved creating.
Fast forward to 2014 where I learned the art of eyelash extensions. It wasn't as popular then as it is now, but there were people who were searching for it. And it wasn't on social media. I used my web design skills to make a website and put it out there for whatever I could get. Quickly I grew a clientele , added more services and revenue that led me to my success.
I can confidently say my secret sauce was my website. Social media was a slow growth and it was helpful but it all led to my website anyways and that is where I sustainably grew my business without the burnout. Although web design was technical all along the way I had the skills to make it sustainable for my business. But now you can too without the web designer background.
How?
One word- Showit.
The Truth is...
Shop Templates
With a strategic template from Beauty Wolfe, Showit makes it easy to just plug and personalize. You don’t have to translate ideas into confusing tech or build your website from scratch.
🛟 Paired With Templates, It’s Practically Done For You
All ShowIt accounts come with a secure certificate (HTTPS) to give your audience peace of mind and credibility when it comes to sales and bookings.
🔒 Secure Hosting
What's a pretty website if you can't be found? That’s where SEO (Search Engine Optimization) comes in and Showit makes it simple to set up even if you’re not tech-savvy.
🔎 SEO Ready
You can visually design your mobile site separately, ensuring your website looks just as responsive and polished on phones as it does on desktop.
📱 Built-in Mobile Design
Unlike boxed platforms, Showit lets you create unique, custom-feeling websites with total creative control without needing to know HTML or CSS.
👩🏼🎨 Design Freedom (Without the Overwhelm)
No code. No tech headaches.
Just click, drag, type, and publish. You can literally move anything like you’re designing a flyer in Canva.
🔹Drag-and-Drop Simplicity
Coming from a burnt out web designer since 2010...an aesthetician since 2007...Showit is my choice for designing and easily updating websites. Here's some awesome features you'll love too!
(and you will too!)
A L ❤︎ VE Story
Reasons I fell in love with web designs again...
Grab the Guide!
This is a quick guide to all of my favorite tools, systems, and business building inspiration that I personally use and highly recommend to help you get started with implementing on your own website to achieving your online business goals.
Starter Guide
the Beauty Wolfe
Get
Not sure where to begin?
Thanks for stopping by. I'm a mom, retired esthetician, homebody, detail oriented, joyful traveler and savvy web tech showing you the way to make your website work for you without the burnout of social trends ❤︎
Founder- Beauty Wolfe
Shanna
xoxo,
